Freco International Named
"Importer of the Year"
at ASIA FRUIT AWARDS 2026 — A First for a Hong Kong-Based Company
We're honoured to share that Freco International, a member of S&F Produce Group, has been named Importer of the Year at the ASIA FRUIT AWARDS 2026 — the first time this award has been won by a Hong Kong-based company.
Presented by ASIA FRUIT LOGISTICA and ASIAFRUIT MAGAZINE at the ASIAFRUIT KNOWLEDGE CENTRE in Hong Kong on 3 September, this recognition celebrates our team's progressive, consumer-led approach to bringing the world's best fruit to Hong Kong and Macau.
A Heritage Built on Experience and Global Growth
Rooted in a family wholesale business established in the 1980s, S&F Produce Group originally focused on Southeast Asian produce. In 2014, the group made a strategic decision to expand into global import operations. Though a relatively brief 12-year journey in global sourcing, the group has steadily built a stellar reputation for excellence, reliability, and market execution. Today, S&F Produce Group manages and distributes over 30 leading produce brands worldwide across retail, food service, and wholesale channels.
Gratitude to Clients, Partners, and Team
This recognition belongs first and foremost to our clients and downstream partners, whose trust and steadfast support have made this milestone possible. Our clients are the cornerstone of our business. Together with the relentless dedication of our internal team and the strong commitment of our international growers, we have built something truly special.
Fresh produce is a business built on trust. It begins with a grower trusting us to represent their fruit and reputation in Asia, and extends to our clients who rely on us for quality every day. Trust cannot be built overnight — it is forged through years of hard work. Guided by our promise of Global Connection. Fresh Connection., we extend our heartfelt thanks to all our partners who continue to walk this journey with us.
Looking forward, S&F Produce Group remains dedicated to strengthening its relationships with growers worldwide while delivering premier quality, exceptional value, and fresh innovation to its valued customers.