Global Connections, Fresh Solutions
We provide complete and professional fresh produce solutions to our suppliers and customers across retail, wholesale, and foodservice sectors, committed to quality and sustainability.
Our Vision:
At S & F, we believe in growing together as a global community. We understand that growth extends beyond producing fresh produce; it's about developing as individuals alongside our customers, cooperatives, and the world at large.
Our Mission:
Our mission is to provide our customers with the best fresh produce, promote the joy and well-being of consuming fresh produce, and make a difference in the world. We prioritize our customers and maintain the highest standards of customer service. Our values of sophistication, innovation, and humility are the driving forces behind our daily operations.
Pagoda Global Fresh Ltd
Pagoda, China’s largest fruit retailer, has partnered with S&F Produce Group, a vertically integrated fresh produce trading company, to form a joint venture in 2024.
We export Chinese premium fruits globally, leveraging S&F's extensive experience to bring the best of Chinese agriculture to the world.
Our Core Values:
Grounded in our commitment to delivering fresh and high-quality produce, we continuously learn from our customers and respond with our expertise.
Building lasting relationships with our customers and employees is our top priority.
Differentiated by our passion for promoting the importance of fresh and healthy produce and creating an inspiring work environment for our employees. We are committed to delivering exceptional service and creating enduring value for our business partners.
Responsible to the planet, our employees, and partners, we are dedicated to achieving sustainable growth and minimizing our environmental impact. We operate responsibly and make a positive impact on the communities we serve.
Passionate about leading the fresh produce industry, we strive to innovate, improve and grow together with our community. We embrace our passion for delivering exceptional service and maintaining the highest standards of quality and excellence.
Our Renowned Brand
Iconic house brand with high and consistent quality
Our Global Partners
We committed to best agronomic and sustainable practices from farm to fork. 新鮮蔬果供應商 Venus
